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Puma Vs Adidas: Owners, Revenue Comparison, Price, Public Review, Endorsement Deals, Net Worth

Published Thu Jun 13 2019 By Binish Tamang
Puma Vs Adidas: Owners, Revenue Comparison, Price, Public Review, Endorsement Deals, Net Worth

The athletic footwear industry is blooming across the world. As of 2019, both Puma and Adidas are the world’s leading branded footwears; apparel companies founded by Rudolf Dassler and Adolf Dassler respectively. We all are aware of those brands' bitterness and hatred towards each other. The feud between two brothers led to the division of the inhabitants of their hometown that lasted of more than sixty years.     

What was the reason behind the feuds between the companies which used to be one named Gebrüder Dassler Schuhfabrik aka Dassler Brothers Shoe Factory? We have all the details of their owners, revenue, comparison, price, public review, endorsement deals, net worth here. 

History: Adidas Vs. Puma 

The two German brothers Adolf and Rudolf Dassler started a shoe company together in their mother's laundry room in July 1924. Their business bloomed after Dassler Brothers shoes were used by the gold-medal-winning Olympians in the 1930s. But as their business hiked the tension between them also spiked. 

The bout of bad blood between two siblings gave birth to two most competitive entities footwear brands; Adidas Vs. Puma. The brothers split up in 1947 and both started their own company. 

Initial logo of Puma and Adidas

Rudolf formed a new firm with the name Ruda, from the initials of his name and surname Rudolf Dassler. Later it was renamed as Puma. 

Similarly, on 18 August 1949, Adolf Dassler formally registered the company by the name Adidas AG from Adolf’s nickname Adi Dassler.       

Interesting Fact: There is an urban myth that the name is an acronym for All Day I Dream About Sports. 

Revenue Comparison

According to the statistics released by a reliable site cited that in 2018 the Adidas group generated around $24.7 billion dollars, whereas, Puma group collected around $5.25 billion dollars as global revenue of the year.   

Here Check Out The List Of The Company’s Global Revenue In Dollars:

YearsAdidas Puma
2006More than $11.38 billionMore than $3.1 billion
2007More than $11.63 billionMore than $3.09 billion
2008More than $12.20 billionMore than $3.12 billion
2009More than $11.72 billionMore than $2.9 billion
2010More than $13.54 billionMore than $3.2 billion
2011More than $15.04 billionMore than $3.5 billion
2012More than $16.81 billionMore than $3.69 billion
2013More than $16.04 billionMore than $3.3 billion
2014More than $16.41 billionMore than $3.3 billion
2015More than $19.16 billionMore than $3.8 billion
2016More than $20.81 billionMore than $4.1 billion
2017More than $23.97 billionMore than $4.6 billion
2018More than $24.76 billionMore than $5.2 billion
Puma Vs. Adidas Revenue Comparison

It seems that Adidas is taking all over the market and has revenue far more than Puma. 

Price Comparison

Some Of The Best Shoes Of Adidas And It’s Price:

Adidas ShoesPrice in dollars
Adidas Originals Men's NMD$63.94 - $400.00
Adidas Men's Ultraboost$150.12 - $403.15
Adidas Yeezy Boost 350$790

Some Of The Best Shoes Of Adidas And It’s Price: 

Adidas ShoesPrice in dollars
PUMA Select Men's Suede Classic Plus Sneakers$29.97 - $138.21
PUMA Men's Cell Surin 2 FM Cross-Trainer Shoe$37.99 - $109.00
PUMA Men's Roma Basic Sneaker$29.95 - $138.56

Comparing the prices between these brands, Puma is much affordable than Adidas. 

Public Reviews

Various people have their own choice. Well, Adidas does not have any competition when it comes to the purchase for the purpose of the sports. On the contrary, Puma specializes in casual looks. 

But when it comes to quality, Adidas takes the title. Many people prefer Adidas than Puma although the market price of Adidas is high. 

According to research, Puma shoes are more durable than those of Adidas. The source confirmed that Adidas shoes have a lifetime of around 700 km while Puma has 1000+ km durability. 

Endorsements Deals 

Adidas Endorsements:

The most popular sponsorship contract of Adidas is with Lionel Messi. Messi has a permanent lifetime contract with Adidas. A source reported that the company likely pays him more than $12 million per year after signing the deal in 2017.

Moreover, from the popularity of Lionel Messi, in 2016, Adidas amassed the total of $53.5 million from other social media and $3.6 million from Instagram. Similarly, David Beckham signed a $160 million lifetime contract with Adidas.     

Furthermore, Adidas mainly sponsors the players of major clubs including Manchester United, Juventus, Real Madrid, Bayern Munich, and other clubs. Some of the best sponsorships contract by Adidas are Mohamed Salah, Luis Suarez ($6 million), James Harden ($17 million), Derrick Rose ($14 million), Gareth Bale ($11 million), James Rodriguez ($7 million), Bastian Schweinsteiger ($3 million), and many others.      

Adidas Endorsements vs. Puma Endorsements

Puma Endorsements

Talking about Puma’s endorsements, Puma’s most famous endorsement is with Usain Bolt. Puma is paid around $10 million per year from 2017. The other sponsorships are Sergio Aguero ($7.5 million), Antoine Griezmann ($25 million), Mario Balotelli ($35 million), Loic Remy ($15 million), Cesc Fabregas ($45 million) and many others.     

Net Worth

According to sources, the estimated net worth of both the siblings was $5 million at the time of their death. Although both of them have the same net worth, their earnings and company’s turnover have huge difference. 

Adolf Dassler vs. Rudolf Dassler

Adolf Dassler’s company Adidas is worth around $23.9 billion. His company Adidas group has also bought the company Reebok in January 2006 for $3.8 billion. Its other children firms are Runtastic and Matrix. Moreover, he is also listed as the top most successful German Entrepreneurs. 

Similarly, Rudolf Dassler was the proud owner of Puma worth approximately $5.2 billion. It is also running a daughter company by the name of Cobra Golf. Judging by the statistics Adidas surpassed Puma in almost all the sectors. 

Did You Know? Adolf and Rudolf did not talk to each other after the feud between them in 1947 until the death of Rudolf in 1974.   

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