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Coke Vs Pepsi: History, Differences, Revenue, Public Review, And Endorsements

Published Mon Jun 17 2019 By Binish Tamang
Coke Vs Pepsi: History, Differences, Revenue, Public Review, And Endorsements

Welcome back to another episode of the VS. Series. Today we are going to discuss the longtime soda wars between the two soft drinks producers; The Coca-Cola Company and PepsiCo.

It all started back in late 1899 after pharmacist Caleb Bradham created Pepsi-Cola after 13 years of the monopoly saga ran by Coca-Cola. The original recipe for coke was found by John S. Pemberton in 1886.  

The two soft drinks companies have been battling each other for more than a century. They both have been providing beverages to the consumers.   

Recipe of Coca Cola and Pepsi Cola 

Differences Between The Two Colas  

According to a survey in 2019, many people said that both of them are the same. But most prefer Coca-Cola over Pepsi for its taste, quality, availability and marketing strategy.

But there is actually a difference between Coca Cola and Pepsi. The difference is so slight that most of the people would not be able to separate in a blind taste test.

Logo difference between Coke and Pepsi

The ingredients of Pepsi are; Carbonated water, high fructose corn syrup, phosphoric acid, caramel color, sugar, caffeine, citric acid, natural flavors.

The ingredients of Coca Cola are; Carbonated water, high fructose corn syrup, phosphoric acid, caramel color, caffeine, natural flavors.

Did you saw the difference? It turns out the only difference between them is that Pepsi contains citric acid while Coca Cola doesn’t. Moreover, there is also a slight difference in the amount of sodium. Coca Cola has more sodium than Pepsi which makes Pepsi tastes sweeter.

In 2005, the difference was pointed out by Malcolm Gladwell in his book Blink. He wrote:

“Pepsi is sweeter than Coke, so right away it had a big advantage in a sip test. Pepsi is also characterized by a citrusy flavor burst, unlike the more raisiny-vanilla taste of Coke. But that burst tends to dissipate over the course of an entire can. Pepsi, in short, is a drink built to shine in a sip test.”

Coca Cola and PepsiCo are among the world’s two biggest food brands and also the legendary brand rivals. The Coca-Cola Company is the 4th top global brand and PepsiCo is the 29th top global brand.

Fun Fact: Actually, Coco-Cola was originally made with the medicinal purpose to cure headache and other illnesses while Pepsi-Cola was made as a drink to help digestion. 

Revenue 

As of 2019, Coke has overtaken the market as a soft drinks company but looking from the business view, Pepsi has overtaken the market.

Revenue details of Coke and Pepsi

PepsiCo’s stock sells on the market is estimated at around $117.09 against Coke’s $49.83 which is not even close.

The Coca-Cola Company has a revenue of around $31.85 billion. A source reported that the revenue has downgraded from the previous years. In 2017, Coke had revenue of $63.5 billion.

The 2018 census revealed:

Year2018
Operating Income$8.70 billion
Net Income$6.43 billion
Total Assets$83.21 billion
Total equity$16.98 billion
Total Profits$4.9 billion

As of 2019, Pepsi-Cola Company has a revenue of around $64.66 billion. A source reported that the revenue has upgraded from the previous years. In 2017, Pepsi had revenue of $43 billion.

The 2018 survey revealed:

Year2018
Operating Income$10.11 billion
Net Income$12.51 billion
Total Assets$77.64 billion
Total equity$14.51 billion
Total Profits$96.5 million

The 2019 survey of their net worth, profits, shares are yet to be out.

Public Reviews

According to the survey of Global Journal of Management and General Research of 2012, in the United States, more than 64% of the US citizen prefers Coca Cola over Pepsi. Only 35% of people prefer Pepsi Cola.

Public Reviews as of 2012

And the left is neutral. They do not have their own preferences. Their preferences change by the factor of availability and price. Well, the latest survey’s reports are yet to be publicized.

In the present time, most of the people express their opinions from social media. On social media Facebook & Instagram and news media, many people support Coke in comparison to Pepsi.  

In conclusion, Most people prefer Coca Cola Over Pepsi Cola.

Endorsements

Both companies spend billions of dollars on advertising. Pepsi had some of the most famous Celebrity Endorsements. Michael Jackson was signed for around $5 million. The deal was cut off after the 1984 fire incident while filming Pepsi ads. Similarly, their other endorsements include Britney Spears, Justin Timberlake, Pitbull, Shakira, Katy Perry, and other celebrity endorsements.

Similarly, Coca Cola’s endorsements deals are with Jay Z, Maroon 5, Taylor Swift, Drake, Rihanna, Calvin Harris, and many others.

Coca-Cola and PepsiCo are not the only brands that have gone with the century of wars and feud for decades: Disney/Pixar Vs Dreamworks, Puma Vs Adidas and Apple Vs Samsung

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