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Apple Vs Samsung: Compare Their Sales, Innovation, Market Share. Target Customers, Prices, Revenue, Pros and Cons

Published Mon Jun 10 2019 By Dibas Pratap Basnet
Apple Vs Samsung: Compare Their Sales, Innovation, Market Share. Target Customers, Prices, Revenue, Pros and Cons

Apple and Samsung dominate the tech industry and have cemented their status as conglomerate behemoths. The two have their areas of specialty and have their own target customer group. They are synonymous for their market sales, innovation, products, and services.       

While Apple is known for its speed, easy user interface, high quality, and support, Samsung’s forte is in innovations, storage, pricing, and easy repairability. To add to this they also have a very specific market and some have even labeled their customers as fans.

Every year their flagship devices are also compared extensively and there is almost cut-throat competition in the market between the two companies. There can be arguments made from each side on which is better.

The two companies have fought for superiority for a very long time and even took each other to court over patent and copyright violation issues. Both won cases in various different places. 

While a certain perspective may show one coming on top there are different factors to be considered like their sales, revenue, innovation, and overall customer satisfaction. We have done the hard work for you and compared the companies based on these different factors below.   

Apple Vs. Samsung

Sales & Revenue 

Apple is a company mainly focused on the tech industry but Samsung has a lot of stakes in various industries. Samsung started out as a dairy company and started delving in technology later on.  

As of June 2019 Samsung does Advertising, construction, entertainment, financial services, hospitality, information and communications technology, medical and health care services, retail, and shipbuilding, Samsung generates incredible revenue from all of these sources.  

In 2017 the company had a net income of $37.1 billion and reported total revenue of $210.9 billion. On the other hand, Apple reported total revenue was $265.595 billion in 2018 and a net income $59.531 billion.

Market Share & Number Of Employees

Samsung was the most popular smartphone brand according to Forbes in September 2018. Samsung has held the crown with 30.92% market share and Apple comes in second with 22.74%.   

Although Apple has a lower market share, they generate substantially more income than Samsung. To handle their more market share and due to the diversity of their operating area, Samsung has over 320,671 employees according to Wikipedia as of 2017 which is more than Apple who has only 132,000 as of 2018.      

Target Customers, Innovation & Prices    

As we have mentioned many times, both companies have different types of customers. This is immediately reflected in their prices and range of products.  

Samsung has lower prices and appeals to a wider range of customers. Their prices can be afforded by the rich elite and the working class alike whereas Apple targets only the rich with their hefty prices.  

Similarly, Samsung comes out on top as innovators and regularly update their products with new technology such as their phones having edge screens.

On the contrary, Apple are not that known for their innovation which was shown by their inclusion of the Swipe feature in 2019 when other phones have had them for years.

Smartphone Software: Android & IOS

IOS is Apple’s own software that it uses on its smartphones, it is a very user-friendly software which is known for its security. It’s color scheme and design created a lot of praise for their interactive and appealing user interface.

Android, on the other hand, is known for its high compatibility, alterable and customizable interface. Its main feature is its customizability. In fact, it is an open source software which means that coders can edit the internal code of Android.

Pros & Cons

While both companies have their area of expertise and specific customer group, they each have their pros and cons.

iPhone is faster than most Samsung phones
iPhone is faster than most Samsung phones

Samsung is considered beneficial for those who want a quality product for an affordable amount of money. According to public opinion, Samsung’s pros include its affordable price, innovative products, storage capacity, and marvelous design. 

But the former dairy company has shortcomings like lower speed, low battery life, and frequent release cycle.

Likewise, Apple is considered advantageous for their speed, easy user interface, sleek design, and security but they also come short when storage, battery life, endurance, compatibility, and communications are considered.

Apple is also criticized for being less innovative and not giving their customers the latest features.


Taking all the facts, it is really up to the consumer what they want to choose. While Apple may be preferred by those who have deep pockets Samsung is used by a wide array of people.   

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